Tracking Your Conversions With ConversionCow

Understanding Your Website’s Potential with ConversionCow

Are you looking to gain deep insights into how your website visitors interact with your content? Meet ConversionCow, your ultimate solution for tracking data and maximising engagement. Let’s dive into how ConversionCow simplifies the process of understanding your websites conversion rates.

1. Basic: Popout Tracking

With ConversionCow, you gain access to a comprehensive Statistics Overview dashboard that provides a bird’s eye view of your website’s performance. Track metrics such as Total Unique Visitors, Unique Opens, and Unique Interactions across all your Popout campaigns. By analysing these metrics, you can gauge the effectiveness of your marketing efforts and tailor your strategies accordingly.

For instance, imagine a visitor navigating through your website. As they encounter Popout messages offering discounts or promotions, ConversionCow tracks their actions, from viewing the message to interacting with it by submitting a form or clicking on a link. This granular data allows you to understand user behaviour and optimise your Popout campaigns for maximum impact.

What Can Be Tracked:

Website – Total Visitors
Website – Unique Visitors
ConversionCow Popout – Unique Opens
ConversionCow Popout – Unique Interactions

ConversionCow – Dashboard

2. Intermediate: Campaign Tracking

In addition to the Statistics Overview, ConversionCow offers a Campaign Overview feature that allows you to dive deeper into the performance of individual campaigns. Monitor metrics such as Total Visitors, Opens, and Interactions for each campaign to identify top performers and areas for improvement.

By analysing campaign-specific data, you can fine-tune your messaging, target audience, and placement strategies to enhance engagement and drive conversions. Whether you’re launching a new product or promoting a special offer, ConversionCow empowers you to track the success of your campaigns in real-time.

What Campaign Stats Can Be Tracked:

Unique Popout Visitors
Unique Popout Opens
Unique Popout Interactions
Condition Based Visitors (including A/B Split)
Condition Based Opens (including A/B Split)
Condition Based Interactions (including A/B Split)

01 - Statistics Overview dashboard_camp.png

ConversionCow – Campaign – Dashboard

3. Advanced: Google Analytics 4 Integration

With ConversionCow’s seamless integration with Google Analytics, you can unlock even deeper insights into visitor behaviour. By leveraging Google Analytics, you can access detailed data on every clickable interaction made by your visitors, allowing you to track conversions, monitor traffic sources, and optimise user journeys.

Setting up tracking with Google Analytics is a breeze with ConversionCow, providing you with a wealth of actionable data to inform your marketing decisions. From identifying high-performing pages to optimising conversion funnels, ConversionCow equips you with the tools you need to drive growth and maximise ROI.

Conclusion: Elevate Your Marketing Strategy with ConversionCow

In today’s competitive digital landscape, understanding visitor behaviour is key to success. With ConversionCow and leveraging Google Analytics 4’s advanced features, you can gain valuable insights into how your audience interacts with your website and optimise your marketing campaigns for maximum impact.

Quick rundown of all the ConversionCow Popout Google Analytics Events below:

cc_tab_show
When the Popout appears on your website and the visitor can see the Popout (impression)
cc_popout_open
User clicks to open your Popout
cc_video_start
User clicks to play your video when using the Video Popout Template
cc_telephone_click
User clicks on any telno: phone number interaction in your Popout
cc_email_click
User clicks on an email link
cc_map_click
User clicks on a Map using the Map Popout template
cc_button_click
User clicking on a call to action or URL link provided in your Popout template
cc_address_click
User clicks on an address with a Google Maps Link
cc_calendly_event_scheduled
User schedules in a booking on a Calendly Popout
cc_calendly_event_date_and_time_selected
User selects a date and time for a Calendly event in a Calendly Popout template
cc_form_input
User enters an input into a form field using to Form Template or Lead Magnet Template
cc_form_submitted
User submits a forms using the Form Template or Lead Magnet Template

How to Setup Google Analytics 4 Integration:

Before you start:

Google Analytics 4 Installed on your website
Google Analytics 4 Account Administration Permissions
Google Tag Assistant Extension – Installed on your browser
ConversionCow – Installed on your website with an active Campaign and Popout

To setup the ConversionCow Google Analytics integration on your website follow the steps below:

Open up Google Tag Assistant and connect to your website
Google Tag Assistant – Connect to Website
Navigate to a page on your website where your ConversionCow Popout appears
Trigger some of the listed events above (marked with cc) and monitor the Tag Assistant debug logs
See below, “cc_eventname” is a ConversionCow Analytics event ready for you to report
Clicking into the event > Data Layer allows you to view more details about the event
Google Tag Assistant – Analyse Event
Login to your Google Analytics 4
Navigate to Admin > Events
You will naturally see any events that are triggered on your website here including any of the ConversionCow events listed above e.g “cc_address_click”
Congratulations! You are now viewing ConversionCow events in Google Analytics, we recommend to mark the appropriate tags as conversions from these events.
Google Analytics – Event Manager