AI tools are one of the most talked-about topics today. It took over many industries, opening more avenues for better marketing opportunities. Even popular brands like Coca-Cola, Sephora, and Facebook are using AI to maximise their marketing efforts – and there’s no reason why you shouldn’t do the same.

A recent report states that about 67% of marketers believe that AI improves content quality and ideation. With its growing demand, there are now thousands of AI tools that you can choose from.

So, which AI tool complements your business? We’ve compiled the top 8 AI tools to make your marketing efforts easier and more efficient.

 

1. ChatGPT

Let’s start with the most popular option: ChatGPT.

It is an AI language model designed to generate human-like text based on its user’s input.  One great thing about this tool is that you can use its basic features for free. These features are sufficient to generate high-quality content such as:

• Blog posts
• Social media updates
• Email newsletters
• Product descriptions

User Experience:
Users praise ChatGPT for its ability to create high-quality content quickly. However, some report that the quality of the generated content can vary depending on the complexity of the prompt.

Key Features:

• Contextually relevant text
• Can be adjusted for specific industries or use cases
• Integrates with various platforms (e.g. workflow automation)

Limitations:

• There’s a learning curve in crafting prompts that yield the best results
• Free version occasionally have slower response times during peak usage periods

Pricing:

• Free tier available for basic usage
• Paid version (ChatGPT Plus) for $20/month, offering faster response times and priority access to new features

2. Notion AI

Notion AI, on the other hand, is a popular productivity tool that helps users organise, create, and refine content within their workspaces. It can support your marketing efforts by streamlining content ideation and brainstorming ideas.  

Investing in this tool is highly recommended for businesses with larger teams working on projects where consistency and quality are essential.

User Experience:
Many users appreciate how Notion AI boosts collaboration and speeds up project workflows. But take note that some feel that while it’s great for organizing tasks, it’s less robust for generating complex content ideas.

Key Features:

• AI-driven content suggestions and improvements
• Fast integration with existing Notion workspaces
• Ability to brainstorm, draft, and edit content within the same platform
• Enhances productivity by automating routine tasks

Challenges:

• Steep learning curve for new users
• Integration with larger teams can sometimes feel unmanageable.

 

3. Surfer SEO

Surfer SEO is another AI-integrated SEO tool that helps both marketers and writers in optimising their content. It helps in analysing top-ranking pages for specific keywords and provides data-driven recommendations to improve on-page SEO performance.

The platform is also known for its robust competitor analysis and keyword recommendations to ensure your content meets SEO standards. This creates SEO-optimised content that ranks in search engine results pages and generates traffic. 

User Experience:
Surfer SEO is lauded for its easy-to-use interface and the ability to optimise content quickly. Users find its competitor analysis helpful, but some have expressed concerns about the platform’s occasional reliance on outdated SEO practices.

Key Features:

• Detailed content analysis based on real-time SERP data
• On-page SEO recommendations (e.g. keyword density, content length, and structure)
• Content planner 
• Integration with Google Docs 

Challenges:

• Can be overwhelming for beginners to use
• Content score recommendations may sometimes need manual adjustments

Pricing:

• Basic plan: $49/month
• Pro plan: $99/month
• Business plan: $199/month

4. FullStory

FullStory is a digital experience intelligence platform that uses AI to capture and analyse user interactions on your website or app. It helps your business understand how users engage with your digital products and identify areas for improvement.

User Experience:
Businesses appreciate how FullStory uncovers user pain points in real-time, which helps them improve customer experience. Some users note that the platform requires time to set up and become familiar with its features.

Key Features:

• AI-driven analysis of user interactions and behavior
• Session replay to visualise user journeys
• Automatic detection of user frustration signals (e.g. rage clicks)
• Integration with marketing and analytics tools for comprehensive insights

Challenges:

• Session replay feature can lead to data overload
• Initial setup and configuration can be time-consuming

Pricing:

• FullStory offers a free plan for small teams
• Pricing for larger businesses requires custom quotes starting at approximately $199/month, depending on usage.

5. Chatfuel

Let’s be honest, no customer actually likes talking to automated chatbots. In fact, a report states that about 60% of consumers are concerned about the “accuracy” of a chatbot’s response. However, this isn’t always be the case.

Chatfuel, an AI-powered, no-code building tool, allows businesses to create and manage professional automated chatbots for Facebook Messenger, Instagram, and websites. Utilising this tool is beneficial for businesses looking to automate customer interaction and “properly” guide users through their sales funnel. 

User Experience:
Users praise Chatfuel for its ease of use and ability to create automated chatbots without coding. The only issue is that some users report that complex integrations or advanced customizations require technical support.

Key Features:

• No-code drag-and-drop chatbot builder 
• Integration with CRM and email marketing tools
• AI-driven natural language processing 
• Analytics dashboard for chatbot performance and user engagement tracking

Challenges:

• More advanced features may require a steep learning curve or external help
• Limited free features (requires an upgrade to access more advanced functions)

Pricing:

• Free plan available
• Pro plan starts at $15/month
• Premium plan costs vary based on usage and custom integrations

6. Albert.ai

Advertising is a crucial component of a business looking to acquire more customers. With Albert.ai, your business can autonomously execute and optimise personalised digital marketing campaigns across multiple channels. This includes social media and paid search platforms like Facebook, YouTube, Google Ads and more. 

User Experience:
Users love the hands-off approach Albert offers for managing campaigns, which allows them to focus on other areas of their business. Some users, however, mention that while automation is helpful, they still need to monitor results regularly to ensure accuracy.

Key Features:

• Autonomous campaign management across multiple channels
• Real-time data analysis and optimisation
• AI-driven audience targeting and segmentation
• Transparent reporting with actionable insights

Challenges:

• Costs may be prohibitive for smaller businesses
• Risk of over-reliance on AI which can lead to less manual oversight

Pricing:

• Custom pricing based on campaign size and requirements; starts at $1,000/month for small businesses

7. Headlime

Headlime is a great option for businesses aiming to scale their marketing copy for a better website, ad, and email conversion. It is equipped with advanced natural language processing (NLP), similar to that used in ChatGPT, and excels in consistent content production. 

User Experience:
Headlime is known for producing fast, effective marketing copy. Teams working on larger campaigns appreciate the collaboration features.

Key Features:

• AI-generated copy templates for various marketing needs
• Customizable suggestions based on user input
• Integration with content management systems and email platforms
• Collaboration features for team-based content creation

Challenges:

• AI-generated content lacks creativity and requires manual adjustments
• Higher-tier plans can be costly for smaller businesses

Pricing:

• Basic plan: $59/month
• Pro plan: $399/month

Bottom Line

AI tools have the capabilities to empower even the smallest startups to compete on a global scale. 

But don’t stop there! Consider testing other AI-integrated tools with freemium features in your business processes. Doing so can maximise the effectiveness of your marketing efforts and ensure they translate into tangible results.

Whatever your marketing challenges are, there’s an AI solution ready to help you achieve better outcomes.