Still in doubt whether you should invest in influencer marketing campaigns for your online business? 

You see, a survey from Edelman found that one of the many reasons a business is thriving online is because consumers trust them. The same goes when you collaborate with social media personalities to promote your brand. And since they already have influence, people tend to pay more attention to what they say – even if they don’t know them personally. 

So if you haven’t tapped into this opportunity yet, then it is safe to say that you are missing out on a lot of things. To be specific, sales and revenue, given that several reports have already proven that you can make $6.50 for every $1 you spend on this strategy.

 

Understanding Influencer Marketing Campaigns

Influencer marketing is a type of social media strategy where brands connect with influencers or content creators. Take note that these are not just individuals who went viral online for a short period. These are those who have established and dedicated followers with a trusted image online.

Both parties team up to promote the product or service they offer to reach more online users or connect to a specific audience base. Some of the most common influencer strategies are reviewing products, posting social posts, and tagging brands in their profile. 

 

Types of Influencer Marketing

1. Sponsored posts

Sponsored posts involve creating content that features your brand or product in exchange for payment. These posts are often included in the influencer’s regular content such as:

• Blog 
• Social media feeds 
• Video

It offers a way to leverage the influencer’s reach and credibility to promote your brand directly to their audience. 

 

2. Giveaways

Giveaways, on the other hand, are promotional events where influencers host contests featuring your products or services. To join, participants usually need to complete specific actions like following your brand’s social media account, engaging with a post, or tagging friends. This is a great option if you are looking for quick brand visibility, engagement, and followers.

 

3. Affiliate Campaigns

Affiliate campaigns involve influencers promoting your products or services using unique affiliate links or codes.

When their followers make a purchase through these links or use the codes, the influencer earns a commission or reward. This performance-based approach works best in driving sales and measuring ROI.

 

4. Brand Ambassadorships

Brand ambassadorships involve long-term relationships between influencers and brands. Ambassadors consistently promote your brand over an extended period, often through multiple posts and engagements. This builds stronger connections and trust with their audience, as the influencer becomes a credible advocate for your brand. 

 

5. Reviews

Influencer reviews involve influencers testing and sharing their honest opinions about your products or services. These can either be through written posts, videos, or social media stories. 

Authentic reviews offer potential customers valuable insights and real-life experiences with your brand. In exchange, it can influence your target audience’s purchasing decisions. 

 

5 Tips to Start a Successful Influencer Marketing Campaign

Now, these campaigns don’t happen overnight; nor do they become successful just because you closed a deal with a successful influencer. 

They also need proper planning and execution to stay relevant on what is trending on social media. Here’s what you can do to maximise your influencer marketing campaign:

 

Identify Your Goals and Messaging

Always have an established goal in mind before reaching out to influencers. It is best if you have already a clear understanding of what will be the influencer’s role in helping you achieve them. 

Here are some of the common goals for influencer marketing:

• Increase brand awareness
• Drive engagement
• Generate leads and sales
• Enhance brand credibility 
• Expand market reach
• Build community

Once you have finalised your goals, you can now proceed with your brand messaging. It’s fine to let influencers be themselves but be clear on your key messaging. This will help to keep the audience engaged while building your brand identity. 

 

Know Your Target Audience

This is not strategy is not new to any marketing campaign. Knowing your target audience is a great starting point in identifying the right influencer to collaborate with. 

So make sure that these followers are also your target audience. Keeping this in mind will ensure that you generate a return on investment from your partnership. 

 

Choose the Right Social Media Channels

Not all platforms will yield the best results for your campaign. Online users show different behaviours on each social media platform. Thus, you have to be extra careful on which platform you want to push your campaign. 

For example, if you are leaning towards short vertical videos, TikTok is the best platform to use. But if you are into carousels or social posts, Instagram and Facebook are also great options. 

 

Set Your Budget

Properly allocating your resources allows you to monitor your campaign’s success properly. This will also prevent you from overspending and adjust your strategy to align with your goals. 

A recent study shows that 38% of brand managers allocate about 10% to 20% of their budget to influencer marketing. You also need to do the same to ensure you are generating ROI. 

 

Check Content Before It’s Live

Make it a habit to review your partnering influencer’s content before publishing. This is one of the most common mistakes every brand makes. 

Giving them the creative freedom they need is great, but it should not compromise your credibility. So make it a habit to review the images and videos to ensure they match your brand messaging and campaign objectives. 

 

Why Start Influencer Marketing With ConversionCow?

Always remember that influencer marketing is all about conversion. Engagement and creating buzz around your brand are great but generating sales is still more important. 

And the best way to do this is by having the right set of tools to help you like ConversionCow. 

With this simple solution, you can now say goodbye to complex marketing processes. This platform allows you to optimise influencer campaigns at every stage in real-time based on data and insights to amplify your brand’s impact. You can also easily set up A/B tests to determine which content resonates more with your target audience in your chosen social media platform. 

Ensure your influencer marketing efforts not only reach but resonate with your target audience. Get your 14-day free trial now and drive greater brand awareness, engagement, and conversions to your business.