Not satisfied with the results of your email marketing strategy? You may have forgotten to look into a thing or two about your campaign. 

While this often happens, making mistakes in your email marketing campaign can cost you a lot of money. To prevent this from happening, we have prepared a free email marketing checklist to ensure that your future campaigns are always on track!

Why Use an Email Marketing Checklist?

According to Super Office, 89% of businesses make the same mistake of not segmenting their database. Although this should be common practice, many businesses tend to skip it.

Take note that this is only a “part” of email marketing campaigns. There are also other steps that could go wrong once you are ready to get your campaign live. Thus, you need a checklist that will guide you through the entire process and ensure you don’t miss a single thing.

Email Marketing Checklist

Define Your Goal

What do you aim to achieve for this campaign? Remember that every email should have an end goal. This way, you will have a clear idea of who you want to send it to and the metrics you want to track to measure its performance. 

Here are some of the common email marketing goals: 

• Increase sales conversions
• Improve customer retention
• Grow subscriber list
• Boost brand awareness
• Enhance customer engagement
• Promote new products or services

Check Subject Line

Your subject line is one of the key selling points of your email campaign. It has the power to make or break the recipient’s action – whether they open and read it or ignore it.

So make it a habit to always double-check your subject line to ensure it clearly and concisely conveys your message. You should also look for any typos that can make it look spammy that no one would bother to click. 

Here’s how to create the perfect email subject line:

• Keep it short and sweet
• Create urgency
• Personalise when possible
• Be clear and specific
• Use numbers and lists

Once you have a subject line, make sure it is accompanied by content. It should contain engaging information about the topic of your email marketing.

Choose the Right Recipient

This is the most important item on this list.

Make sure that you are going to send your email to the right set of audience. Failing to pay extra attention to this part can lead to unexpected spam reports or even a high email unsubscribe rate. Here’s what you need to do to choose the right email recipients:

• Step 1: Identify the target group most relevant to your campaign.
• Step 2: Divide your email list into smaller segments based on demographics, behavior, or interests.
• Step 3: Keep your list current by removing inactive or unengaged contacts.
• Step 4: Focus on recipients who have interacted with previous emails.
• Step 5: Leverage analytics to target recipients most likely to convert.
• Step 6: Honor subscription preferences and only send emails to those who have opted in.

Test & Refine

You can’t just send your email right away to everyone on your list. The next thing you have to do is conduct A/B tests to check which variation of your email yields the best results. Do this with subject lines, buttons, or CTAs 

If there is a part of an email campaign you are unsure of, feel free to do an A/B test first before sending it out. This is the safest way to maximise the performance of your email once it hits.

Finalise Content

Your email also needs thorough proofreading for typos and broken links. Also, try changing some of the terms to more powerful words. 

This part is not only limited to proofreading alone. You should ensure that you have a consistent design for your email. Consider asking for a second opinion on its appearance or any design errors that you may have missed. 

It is also recommended that you send it to yourself to make sure that everything is working. 

Send & Monitor

Finally, you can now send your email. But this does not mean that your campaign is complete. You also need to monitor the metrics that determine its overall performance. 

Here’s what to look at:

• Open rate
• Click-through rate
• Conversion rate
• Bounce rate
• Unsubscribe rate
• List growth rate
• Email sharing
• Spam complaint rate
• Revenue per email
• Engagement rate

Send Better Emails that Convert

Effective email marketing can significantly enhance your business’s success, but only if you approach it with careful planning and execution. Our free email marketing checklist is designed to help you streamline your strategy and optimise your campaigns for better results.

Consider your checklist as a roadmap to success. It helps you avoid common pitfalls and improve your approach. With a solid checklist in hand, you’ll be better equipped to send impactful emails that resonate with your audience, driving higher engagement and conversions.